This is such a great point! In social media marketing, many people want to gain a ton of followers and go viral; however, it's much more valuable to have a small following of dedicated fans than to have a large following of people who couldn't care less about the brand! I love that you made this distinction.

Social media is much more than a place where teenagers post and practice trendy dances. It’s an essential tool for businesses to reach and engage with their target audience. According to Pew Research, 72% of American adults use social media. …

If you’ve spent more than fifteen minutes on TikTok over the past few weeks, you’ve probably seen at least one post about the drama between Selena Gomez and Hailey Bieber. You’ve probably also picked up on the fact that the public — by a landslide — is #TeamSelena. Another thing…

Dear Small Businesses on Tik-Tok, I want to preface this by saying that I absolutely love seeing your content on my FYP. TikTok is a powerful social media marketing tool for gaining brand visibility. …