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This is such a great point! In social media marketing, many people want to gain a ton of followers and go viral; however, it's much more valuable to have a small following of dedicated fans than to have a large following of people who couldn't care less about the brand! I love that you made this distinction.

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Brianna M. Walton
Brianna M. Walton

Written by Brianna M. Walton

I'm a digital marketer who is dedicated to ensuring that brands have the tools and resources to create conversations with their audience.